Last week we explained why you shouldn’t have a job. We pointed out your ability to provide value and said that people would pay you for it.
This week we’re going to discuss opportunity and trends and how they affect our plans for passive income and financial freedom.
Look to the Trends
I talked to Steve Pavlina last week. I asked about his success and what he’d recommend to someone following in his footsteps. He recommends we look to the trends.
Align yourself with where the trends are going, not with where they’ve been.
Aligning with where the trends are going is great advice. The trick is anticipating where trends are going.
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
We should consider trends and align ourselves for future success. Steve specifically recommends against starting a blog. Then why am I starting a blog?
Instead of writing a blog… start with video, audio, or apps.
Ultimately, we are going to identify the best opportunity for our success. Trends are an important factor but there are others to consider. Last week we talked about the importance of identifying your particular strengths and how you can provide value. We also need to consider the market and the resources available to us.
You may have skills. You may be able to provide a quality service or produce a quality product. But if there’s no market for your product or service then you aren’t really creating value. Your ability to provide value depends on the market.
Over 409 million people view more than 19.7 billion pages each month. – WordPress https://wordpress.com/activity/
WordPress blogs alone get nearly 20 billion page views per month. I feel secure about blogging as a valued medium today. But what about the future?
A blog is versatile. When it’s time to try podcasting or video blogging we can leverage what we’ve already built here.
Energy can be neither created nor be destroyed, but it can change form. – Law of Conservation of Energy
We can’t create something out of nothing. It’s important to identify what resources we have at our disposal. You can imagine the value we can produce is roughly equal to our skill and our resources. We can’t provide value without a bit of both.
VALUE = SKILL * RESOURCES
Our resources include our ideas, our money, and the people we know. It’s best to have all three but these days any one will do. Take this opportunity to consider your personal resources.
I consider myself a good thinker. Too many ideas, not enough time!
I love to learn and personal development is one of my favorite topics. It usually has something to do with health, wealth, philosophy and love. These days I spend most of my time thinking about philosophy and love, but I started a health blog 6 years ago. I don’t write there anymore – these days I mostly write code – but Bob Riding still posts self-help perspective articles every day.
Since I’m not rich *yet* I prefer a low-cost option. Blogging fits the bill. Production is free. Marketing is free. Of course, I’m paying with my time. But as we discussed last week, I’m building a system that delivers value to my readers even after I’ve put in the initial investment of time. If I write good posts, you’ll read them and share them with your friends. And my work is done.
If you build it, he will come. – Field of Dreams
If I write it, you will share?
The people you know may be your best asset. Most of the time I prefer peace and thoughtful conversation so I’m not much of a socialite. But while you may not have the most extensive network, you may have a powerful one.
Consider saving your social energy for valuable interactions.
Have you tried to reach out to your favorite celebrity or internet idol? I have. Steve responded within an hour. And who better for advice about starting a blog as a passive income system? One powerful contact – check.
It’s gratifying and worth a try. Reach out to your inspiration. Try it!
This day in age, our interactions are not limited to in-person networking meetings and social gatherings.
You and I are having a conversation right now. I’m dominating the conversation of course *excuse me* but leave a comment below or send me a message and I’ll get back to you eventually.
In this way, Steve Pavlina is my greatest resource even though we haven’t met in person. In the way of resources, we aren’t just people anymore. To me, Steve is the combination of his blog posts and our e-mails. What am I to you?
I rediscover Steve’s blog every couple years and I’m inspired every time. Every time I think and feel the same 3 things:
- I love this article!
I love this topic.
I want to write my ideas and share them with the world.
- This blog is old.
- The articles are long.
Every time I rediscovered Steve’s blog I’m inspired. I want to write about similar timeless topics. And I know can make a better blog.
A Better Blog
I love Steve’s blog but there’s room for improvement. His articles are too long for our new generation and his website isn’t optimized for mobile. I’m a writer, a minimalist and web developer. These are easy problems to solve.
- My blog will include fresh ideas about timeless topics.
- My blog will be modern and mobile-friendly.
- My posts will be short and sweet.
On that note, let’s wrap this up with a brief summary.
It’s important to consider trends and align ourselves for future success. But trends are not the only criteria for success.
Ultimately, we are going to identify our best opportunity by considering 3 things.
- Your unique ability to provide value.
- The market and it’s trends.
- Our resources – ideas, money, network.
For me personally:
- I like to read personal development blogs, write and help people.
- I’m not rich but I’m a web developer so blogging is a great option.
- The blog will have short articles and be optimized for mobile.
- Resources for timeless wisdom are readily available.
- I love doing the research *reading* and sharing my ideas *writing*.
What’s your best opportunity for successfully building a passive income system?
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